Osmanthus Fragrance at Asian Games Opening
When the Asian Games Opening Ceremony anthem ‘with love in the same’ was sung, accompanied by the golden osmanthus rain from the air, the audience smelled a refreshing osmanthus fragrance!
See the beauty of Hangzhou, hear the rhyme of Hangzhou, smell the taste of Hangzhou, from the visual, auditory, sensory all-round experience of ‘the most memorable is Hangzhou’, so that the audience was excited!
The secret of osmanthus aroma is in a small ‘magic box’!
The bright LOGO shows its identity: Zhejiang Meitong Aromatherapy Technology Co.
General director Sha Xiaolan mentioned more than once that the opening ceremony coincided with the autumn equinox, which is the season when Hangzhou's osmanthus flowers are fragrant, and the elements of osmanthus flowers can be seen everywhere in the performance. However, the directing team believes that it is not enough to let people feel the osmanthus flowers only from the visual and auditory senses, but also to let everyone smell the fragrance of osmanthus flowers and experience the flavour of Hangzhou in an immersive way!
In 2021, Metone Aromatherapy became the official supplier of Hangzhou Asian Games. It is the first time that aromatherapy suppliers appear in the Asian Games!
Empowering the Asian Games with scent has always been the goal that Meitong Aroma has been striving for. Xu Li, the founder and chairman of Metone Aromatherapy, strongly expressed to the Hangzhou Asian Games Organising Committee the desire to tell the Chinese story with scent at the opening ceremony.
Under the efforts of many parties, the chief director of the opening ceremony, Mr Sha Xiaolan, and his team finally came to Metone Aroma Diffuser for an on-site inspection and report.
To cooperate with the first-class director team, and to show the flavour of Hangzhou with olfactory technology at the opening ceremony of the Asian Games is an opportunity and a challenge for Meitong Aroma Diffuser!
In the design proposal submitted, the R&D team, under the guidance of the director team with Director Sha as the core, conducted rigorous tests on all aspects, including quality and safety, equipment appearance, positioning and installation, one-button operation, and olfactory experience.
‘To tell the story of Hangzhou with scent! To show the world ‘Chinese characteristics, Zhejiang style, Hangzhou flavour’ of Hangzhou Asian Games charm!’ Chairman Xu Li's words a hammer!
How to do in the big lotus flower and digital high-tech perfect integration? What kind of equipment can be both small and powerful? Can the safety of the equipment pass? In such a large space, open stadium, the scene of the fragrance effect will not be affected? R & D of the new product in line with the General Assembly green requirements? Although the use of scent is absolutely safe and reliable, but the special populations will not be adapted...
After one modification and adjustment, Metone Aromatherapy impressed the director team with its sincerity and strong strength!
Xu Dong led the team to actively research and develop, overcoming many difficulties, finally had the osmanthus fragrance of Meitong Aromatherapy's stunning debut on ‘Tide Rising Asia’!
With a full sense of technology, 80,000 people shared the osmanthus fragrance, achieving a zero breakthrough!
What kind of ‘osmanthus fragrance’ can best reflect the elements of the city of Hangzhou: openness, atmosphere, tolerance, sophistication, and a sense of technology.
Finally, under the leadership of Xu Dong, the Metone team has perfected the ‘osmanthus’ fragrance that best represents Hangzhou!
‘Wow, friendly Hangzhou flavour, sweet osmanthus fragrance!’
‘The fragrance of osmanthus, Hangzhou flavour, the rhyme is long!’
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The audience's heartfelt praise encouraged Xu Dong and the staff of Metone Aromatherapy on the spot! This is an innovation of Meitong Aromatherapy empowering olfactory science and technology, and is another successful attempt to apply odour scenes to stadiums, large-scale events and cultural performances!
Chairman Xu Li was there to witness the long-awaited Meitong Highlight Moment! She said excitedly: ‘Hangzhou Asian Games let the outdoor scent diffusion technology of Meitong be successfully realised, which is a test of Meitong's technology development and application, and also a milestone of Meitong's technological innovation! Every step of the company's development is inseparable from all departments of Meitong collaborative efforts, thanks to this participation in the opening ceremony project Meitong people!’
After the successful conclusion of the opening ceremony, Director Xu sent a message to the chief director of the opening ceremony, Mr Sha Xiaolan, to express his warm congratulations and thanked the director team for giving Meitong Aromatherapy this opportunity to participate, showcase, and co-operate in a win-win situation! We hope that in the future, we can discuss with the top teams at home and abroad about the new mode of olfactory science and technology empowering the innovation of cultural industry!
